Amazon Prime Video could make play for Olympics

Amazon Prime Video’s Australian head Tyler Bern has revealed the worldwide streaming large might bid for the printed rights to the Olympic Video games in a transfer that might pit it in a regulatory battle with the nation’s free-to-air networks.

The Worldwide Olympic Committee is anticipated to start a proper tender for the rights to the following three summer season and winter Olympics later this yr. Seven West Media has held the rights to the Olympics since 2016. Seven and its rival business broadcast networks, 9 Leisure Co (proprietor of this masthead) and Community Ten, have all advocated for world streaming companies to be blocked from outbidding them for the Olympics beneath anti-siphoning legal guidelines.

(L-R) Amazon Prime head of international originals James Farrell and Amazon Prime head of AU content Tyler Bern.

(L-R) Amazon Prime head of worldwide originals James Farrell and Amazon Prime head of AU content material Tyler Bern.Credit score:Dominic Lorrimer

However Mr Bern wouldn’t rule out a play for the rights, that are anticipated to incorporate the 2032 summer season video games in Brisbane.

“We look at every opportunity that comes to market,” Mr Bern mentioned. “We do have an appetite for additional sporting rights, but what will be our next sports property after swimming? We don’t know yet. It just depends on what the opportunity is, where it falls within our slate and our programming calendar and obviously, economics and how competitive it is.”

Amazon, which is valued at $US1.66 trillion ($2.2 trillion) and makes most of its cash from cloud computing and e-commerce, has made a significant push into on-line video streaming over the previous decade, together with dwell sport.

It signed its first sports activities broadcast deal in Australia final February, securing the rights to stream swimming trials for the 2021 Tokyo Olympics and 2022 Birmingham Commonwealth Video games. The 2-year unique settlement added to Amazon’s worldwide sports activities streaming slate, which incorporates the worldwide NFL rights, ATP Tennis, US Open and the English Premier League in Britain.


The Olympics have usually been loss making for networks in Australia, even when they run in an identical time zone.

Seven paid a reported $200 million in 2014 for the three most up-to-date Olympics. Sources aware of the phrases of the unique cope with the IOC, who spoke anonymously as a result of confidentiality agreements, mentioned Tokyo 2020 was the costliest of the three Olympic Video games acquired (the rights value about $100 million).

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