Five years ago, Attijariwafa Bank (AWB), the leading bank in Morocco, set the tone: the group’s ambition was to position itself as ‘the top customer-centred bank, focused on satisfying the needs of its clients [by] taking advantage of new technologies linked to digitalisation’. With 27 major programmes and 105 projects, its strategic plan ‘Energies 2020’ put the emphasis on digital technologies.
At this time, the bank set up an entity called Wenov dedicated to digital and entrepreneurial innovation, incorporating WeLab, a technological laboratory. In mid-2021, AWB’s management announced that this facility had led to collaborations with 120 startups.
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